2012年3月6日星期二

How to Generate Sales – The Smart Way

Generating sales is a critical skill to master in business because it is the key task that results in a transfer of goods from buyer to seller. Any for-profit business ought to concentrate on performing the tasks that bring in sales. Sales is not a method of forcing a customer to make a choice he does not want to make; instead, it is the art of leading the prospect through a scientific thought process that allows the prospect to convince himself of the need to acquire the value in the goods or services for sale. The first step in generating sales is attracting interested clients to the person who should be in a position of authority-the seller. If people perceive the seller as a knowledgeable person, then they will come to the seller already half sold. The psychology behind the law of attraction is that customers come to the seller and not vice versa. Perception is everything. The prospect should make the decision to call the seller, walk into a store, or in some manner contact the seller. The seller can construct this positioning through marketing, such as using a website, business cards, signs, or even word of mouth. Once the customer has contacted the seller, it is crucial to continue to establish trust and gain confidence from the customer that the seller is a reputable source of information. No one appreciates being pitched a product, opportunity, or service because it makes the buyer feel unimportant. People like to feel valued and important, so converse with the buyer on a personal level; offer an honest compliment, discuss a topic that the buyer enjoys, and connect with the customer. Find what the buyer wants to accomplish. The buyer should come to like the seller and want to receive his specialized good or service.Now that the buyer feels in control, it is time to go after their emotional needs. Find a source of pain in their life and stir it up so that it is on the tip of their mind, then offer a solution. Remember that people respond more to what they are going to lose than what they are going to gain and focus on that. Fear is one of the best motivators. Prospects are also motivated by the ease of accomplishment, as well as feelings of importance such as fame and money, so provide solutions to those wants. Additionally, people take action to a reward or gift for taking action; it makes them feel that they made the smartest choice. Make sure the customer can answer the question, "what is in it for me?" Center the Iphone 4s Battery sale on the customer's emotion for the highest number of sales.Always keep in mind that business, and thus sales, is all about connecting with people. Make appreciative comments, ask good questions, and closing sale Motorcycle Gloves will present itself.

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